🇸🇲 Marketing calendar for San Marino
Public-holiday coverage for San Marino is complete; the curated marketing notes for this market are still being written.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
San Marino at a glance
35,291 people · ♂ 48% / ♀ 52% · median age 46.3 · urban 97.8%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Sex-shop and lingerie creative draws organised complaints; expect broadcaster refusals.
Standard category. Avoid implying loneliness as a defect.
Legally fine in most, socially contested — the backlash comes from organised groups, not individuals.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Modesty norms are stricter than in the secular north; nudity gets pulled.
Church-adjacent imagery in advertising reliably produces a formal complaint.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: derived from a strongly Christian religion mix. Local legal review still wins.
What is coming in San Marino
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
July 2026
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Day off Liberation from Fascism28 July 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
August 2026
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Day off ✝ Ferragosto (Assumption)15 August 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
September 2026
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Day off ✝ The Feast of San Marino and the Republic3 September 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
November 2026
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Caution ✝ All Saints' Day1 November 2026
Solemn religious observance — keep tone quiet.
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Day off Commemoration of all those who died at war2 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
December 2026
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Day off ✝ Immaculate Conception8 December 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity ✝ Christmas Eve24 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Christmas Day25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ St. Stephen's Day26 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity New Year's Eve31 December 2026
Peak greeting moment — a plain, warm wish from the brand is expected.
January 2027
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Opportunity New Year's Day1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Day off ✝ Epiphany6 January 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
February 2027
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Day off ✝ Feast of Saint Agatha5 February 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
March 2027
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Day off Anniversary of the Arengo25 March 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity ✝ Easter Sunday28 March 2027
Family and gifting weekend — run the push in the week before.
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Opportunity ✝ Easter Monday29 March 2027
Family and gifting weekend — run the push in the week before.
May 2027
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Opportunity Labour Day1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Day off ✝ Corpus Christi27 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Other markets
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