🇵🇭 Marketing calendar for Philippines

Public-holiday coverage for Philippines is complete; the curated marketing notes for this market are still being written.

1 dates to avoid 6 handle with care 14 good days to post 152 public holidays

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Philippines at a glance

118,277,063 people · ♂ 50% / ♀ 50% · median age 27.1 · urban 48.3%

Roman Catholic 78.8%Other 8.2%Muslim 6.4%Other Christian 3.9%Iglesia ni Cristo 2.6%

How touchy is the topic here

AlcoholOK

Fine in mainstream media; keep it away from anything aimed at under-18s.

Pork & beefOK

No dietary taboo, but label allergens and halal/kosher options if you sell food.

Adult / sex-positiveDon't

Sex-shop and lingerie creative draws organised complaints; expect broadcaster refusals.

Dating & romanceOK

Standard category. Avoid implying loneliness as a defect.

LGBTQ+ visibilityCareful

Legally fine in most, socially contested — the backlash comes from organised groups, not individuals.

Gambling & bettingCareful

Licensed advertising only; most markets require age gating and a responsible-gambling line.

Cannabis / vapeCareful

Legal status varies by state/region even inside one country — check before a national buy.

Skin & body imageryCareful

Modesty norms are stricter than in the secular north; nudity gets pulled.

Religion as a deviceDon't

Church-adjacent imagery in advertising reliably produces a formal complaint.

Politics & activismCareful

Silence is safe, half-commitment is not. If you take a side, be ready to hold it.

Debt, credit, cryptoCareful

Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.

Death & illness humourCareful

Grief-adjacent humour ages badly; never near a live news event.

Basis: derived from a strongly Christian religion mix. Local legal review still wins.

What is coming in Philippines

Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.

August 2026

Day off Ninoy Aquino Day Araw ng Kamatayan ni Senador Benigno Simeon "Ninoy" Aquino Jr.

21 August 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off Maulid un-Nabi (tentative)

26 August 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Caution National Heroes Day Araw ng mga Bayani

31 August 2026

Veteran/military date — no promotional framing.

October 2026

Caution ✝ All Saints' Day Eve

31 October 2026

Solemn religious observance — keep tone quiet.

November 2026

Caution ✝ All Saints' Day Araw ng mga Santo

1 November 2026

Solemn religious observance — keep tone quiet.
Avoid ✝ All Souls' Day

2 November 2026

Solemn commemoration — commemorative tone only, no offers.
Day off Bonifacio Day Araw ni Gat Andres Bonifacio

30 November 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

December 2026

Day off ✝ Feast of the Immaculate Conception of Mary Kapistahan ng Immaculada Concepcion

8 December 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✝ Christmas Eve

24 December 2026

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity ✝ Christmas Day Araw ng Pasko

25 December 2026

Gifting and clearance peak — publish shipping cut-offs early.
Day off Rizal Day Araw ng Kamatayan ni Dr. Jose Rizal

30 December 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✝ Last Day of The Year Huling Araw ng Taon

31 December 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity New Year's Eve

31 December 2026

Peak greeting moment — a plain, warm wish from the brand is expected.

January 2027

Opportunity New Year's Day Bagong Taon

1 January 2027

Peak greeting moment — a plain, warm wish from the brand is expected.
Day off ☪ Lailatul Isra Wal Mi Raj (tentative)

6 January 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

February 2027

Opportunity Lunar New Year (regional)

6 February 2027 – 10 February 2027

Tết in Vietnam, Seollal in Korea, Chinese New Year across the diaspora — the same lunar date, very different traditions and greetings. 2026 is the Year of the Horse.

Greeting: “Chúc mừng năm mới / 새해 복 많이 받으세요 / Gong Xi Fa Cai”
- Do not run one pan-Asian asset
- Avoid the number 4 anywhere in the offer
- Use the local name and greeting per market — 'Chinese New Year' is wrong in Vietnam and Korea
- Red-envelope mechanics work digitally in every one of these markets
Day off ☪ Ramadan Start (tentative)

8 February 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off People Power Anniversary

25 February 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

March 2027

Opportunity ☪ Eid al-Fitr (tentative)

10 March 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Caution Maundy Thursday Huwebes Santo

25 March 2027

Solemn religious observance — keep tone quiet.
Caution ✝ Good Friday Biyernes Santo

26 March 2027

Solemn religious observance — keep tone quiet.
Caution ✝ Holy Saturday Sabado de Gloria

27 March 2027

Solemn religious observance — keep tone quiet.
Opportunity ✝ Easter Sunday

28 March 2027

Family and gifting weekend — run the push in the week before.

April 2027

Day off Day of Valor Araw ng Kagitingan

9 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

May 2027

Opportunity Labour Day Araw ng Paggawa

1 May 2027

Long-weekend retail moment in most markets; keep the tone about people, not productivity.
Opportunity Labor Day

1 May 2027

Long-weekend retail moment in most markets; keep the tone about people, not productivity.
Opportunity Mother's Day

9 May 2027

The second-largest gifting day of the year in most of these markets — flowers, jewellery, restaurants, delivery. Note that the date is NOT global: the UK, France, Spain, Mexico, Poland, Russia and Argentina all use different days.

Greeting: “Happy Mother's Day”
- Do not send one Mother's Day campaign to a global list — you will be a month early or late in half of it
- Avoid 'every mum wants…' framing; gifting is increasingly for any caregiver
- Offer an opt-out from Mother's Day emails — the standard of care since 2019, and it lowers unsubscribes
- Publish delivery cut-offs; flowers and cake logistics sell out days ahead
- Segment out anyone who opted out last year
Opportunity ☪ Eid al-Adha (tentative)

17 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Adha Day 2 (tentative)

18 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.

June 2027

Day off Amun Jadid (tentative)

6 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity Independence Day Araw ng Kalayaan

12 June 2027

National celebration — greetings land well; check local flag-use rules first.
Opportunity Father's Day

20 June 2027

Third Sunday of June in most markets. Smaller basket than Mother's Day but higher conversion on electronics, tools and experiences.

Greeting: “Happy Father's Day”
- Do not run it in Brazil (August), Germany (Ascension Day), Italy or Spain (19 March)
- Opt-out link, same as Mother's Day
- Experience gifting outperforms novelty products

Other markets

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