🇱🇻 Marketing calendar for Latvia
Public-holiday coverage for Latvia is complete; the curated marketing notes for this market are still being written.
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Latvia at a glance
1,888,439 people · ♂ 46% / ♀ 54% · median age 43.8 · urban 68.7%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Platform policy, not culture, is the binding constraint: Meta and Google reject most sex-positive creative even where it is legal.
Standard category. Avoid implying loneliness as a defect.
Visible representation is expected from consumer brands; performative Pride without substance is the risk.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Skin is fine in context; anything that reads as body-shaming is not.
Never as a punchline or a design flourish. Referencing a festival respectfully is different.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: generic secular-market defaults. Local legal review still wins.
What is coming in Latvia
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
August 2026
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Avoid Latvian Freedom Fighters' Remembrance Day Latvijas brīvības cīnītāju piemiņas diena11 August 2026
Solemn commemoration — commemorative tone only, no offers.
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Day off Day of the Passing of the Constitutional Law on the Status of the Republic of Latvia as a State Konstitucionālā likuma “Par Latvijas Republikas valstisko statusu” pieņemšanas diena21 August 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Avoid Day of Remembrance for Victims of Stalinism and Nazism Staļinisma un nacisma upuru atceres diena23 August 2026
Solemn commemoration — commemorative tone only, no offers.
September 2026
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Day off Knowledge Day Zinību diena1 September 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity Father's Day Tēva diena13 September 2026
Gifting occasion — offer an opt-out from the email if the topic can hurt.
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Day off Baltic Unity Day Baltu vienības diena22 September 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
October 2026
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Opportunity International Day of Older Persons Starptautiskā senioru diena1 October 2026
National celebration — greetings land well; check local flag-use rules first.
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Opportunity Teachers' Day Skolotāju diena5 October 2026
Gifting occasion — offer an opt-out from the email if the topic can hurt.
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Day off Official Language Day Valsts valodas diena15 October 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
November 2026
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Day off Border Guards Day Robežsargu diena7 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Lāčplēsis Day Lāčplēša diena11 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Day of the Proclamation of the Republic of Latvia Latvijas Republikas Proklamēšanas diena18 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Avoid Remembrance Day of the Tragedy of 21 November 2013 2013. gada 21. novembra traģēdijas atceres diena21 November 2026
Solemn commemoration — commemorative tone only, no offers.
December 2026
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Day off Police Day Policijas darbinieku diena5 December 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Avoid ✝ Commemoration Day of Victims of Genocide Against the Latvian People By the Totalitarian Communist Regime Pret latviešu tautu vērstā totalitārā komunistiskā režīma genocīda upuru piemiņas diena6 December 2026
Solemn commemoration — commemorative tone only, no offers.
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Opportunity ✝ Christmas Eve Ziemassvētku vakars24 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Christmas Day Pirmie Ziemassvētki25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Second day of Christmas Otrie Ziemassvētki26 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity New Year's Eve Vecgada diena31 December 2026
Peak greeting moment — a plain, warm wish from the brand is expected.
January 2027
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Opportunity New Year's Day Jaungada diena1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Day off Commemoration Day of Defenders of the Barricades in 1991 1991. gada barikāžu aizstāvju atceres diena20 January 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Day of the International (de jure) Recognition of the Republic of Latvia Latvijas Republikas starptautiskās (de jure) atzīšanas diena26 January 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
February 2027
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Day off World Non-Governmental Organization Day Starptautisko nevalstisko organizāciju diena27 February 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
March 2027
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Avoid National Partisan Armed Resistance Remembrance Day Nacionālo partizānu bruņotās pretošanās atceres diena2 March 2027
Solemn commemoration — commemorative tone only, no offers.
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Opportunity International Women's Day Starptautiskā sieviešu diena8 March 2027
Gifting occasion — offer an opt-out from the email if the topic can hurt.
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Avoid National Resistance Movement Remembrance Day Nacionālās pretošanās kustības piemiņas diena17 March 2027
Solemn commemoration — commemorative tone only, no offers.
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Avoid ✝ Commemoration Day of Victims of Communist Terror Komunistiskā genocīda upuru piemiņas diena25 March 2027
Solemn commemoration — commemorative tone only, no offers.
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Caution ✝ Good Friday Lielā Piektdiena26 March 2027
Solemn religious observance — keep tone quiet.
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Opportunity ✝ Easter Sunday Pirmās Lieldienas28 March 2027
Family and gifting weekend — run the push in the week before.
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Opportunity ✝ Easter Monday Otrās Lieldienas29 March 2027
Family and gifting weekend — run the push in the week before.
April 2027
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Day off Latgale Congress Day Latgales kongresa diena27 April 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
May 2027
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Opportunity Labour Day Darba svētki1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Day off Day of the Convocation of the Constitutional Assembly of the Republic of Latvia Latvijas Republikas Satversmes sapulces sasaukšanas diena1 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity Day of the Restoration of Independence of the Republic of Latvia Latvijas Republikas Neatkarības atjaunošanas diena4 May 2027
National celebration — greetings land well; check local flag-use rules first.
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Avoid Day of the Defeat of Nazism and Commemoration Day of Victims of World War II Nacisma sagrāves diena un Otrā pasaules kara upuru piemiņas diena8 May 2027
Solemn commemoration — commemorative tone only, no offers.
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Opportunity Mother's Day9 May 2027
The second-largest gifting day of the year in most of these markets — flowers, jewellery, restaurants, delivery. Note that the date is NOT global: the UK, France, Spain, Mexico, Poland, Russia and Argentina all use different days.
Greeting: “Happy Mother's Day”
- Do not send one Mother's Day campaign to a global list — you will be a month early or late in half of it
- Avoid 'every mum wants…' framing; gifting is increasingly for any caregiver
- Offer an opt-out from Mother's Day emails — the standard of care since 2019, and it lowers unsubscribes
- Publish delivery cut-offs; flowers and cake logistics sell out days ahead
- Segment out anyone who opted out last year
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Day off Europe Day Eiropas diena9 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity International Day of the Family Starptautiskā ģimenes diena15 May 2027
National celebration — greetings land well; check local flag-use rules first.
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Day off ✝ Pentecost Vasarsvētki16 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Firefighter and Rescuer Day Ugunsdzēsēju un glābēju diena17 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
June 2027
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Opportunity International Day for Protection of Children Starptautiskā bērnu aizsardzības diena1 June 2027
National celebration — greetings land well; check local flag-use rules first.
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Avoid ✝ Commemoration Day of Victims of Communist Terror Komunistiskā genocīda upuru piemiņas diena14 June 2027
Solemn commemoration — commemorative tone only, no offers.
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Day off Day of the Occupation of the Republic of Latvia Latvijas Republikas okupācijas diena17 June 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Medical Worker Day Medicīnas darbinieku diena20 June 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Caution Heroes' Commemoration Day (Anniversary of the Battle of Cēsis) Varoņu piemiņas diena (Cēsu kaujas atceres diena)22 June 2027
Veteran/military date — no promotional framing.
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Day off Līgo Day Līgo diena23 June 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Jāņi Day Jāņu diena24 June 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
July 2027
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Avoid ✝ Commemoration Day of Genocide Against the Jews Ebreju tautas genocīda upuru piemiņas diena4 July 2027
Solemn commemoration — commemorative tone only, no offers.
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Day off Day of the Sea Festival Jūras svētku diena10 July 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Other markets
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