🇬🇪 Marketing calendar for Georgia
Public-holiday coverage for Georgia is complete; the curated marketing notes for this market are still being written.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
Georgia at a glance
4,900,961 people · ♂ 48% / ♀ 52% · median age 38.6 · urban 60.7%
How touchy is the topic here
Wine is national identity; the category is culturally central and advertised freely.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Sex-shop and lingerie creative draws organised complaints; expect broadcaster refusals.
Standard category. Avoid implying loneliness as a defect.
Legally protected on paper, violently contested in practice — Pride events have been attacked.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Modesty norms are stricter than in the secular north; nudity gets pulled.
The Georgian Orthodox Church is the most trusted institution in the country; irreverence is not an option.
Russia, the occupied territories and EU accession divide the audience sharply.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: curated for this market. Local legal review still wins.
What is coming in Georgia
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
August 2026
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Day off ✝ Saint Mary's Day მარიამობა28 August 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
October 2026
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Day off Day of Svetitskhoveli Cathedra სვეტიცხოვლობა14 October 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
November 2026
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Day off ✝ Saint George's Day გიორგობა23 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
January 2027
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Opportunity New Year's Day ახალი წელი1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity New Year's Day ახალი წელი2 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity ✝ Christmas Day (Orthodox) ქრისტეშობა7 January 2027
Gifting and clearance peak — publish shipping cut-offs early.
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Day off ✝ Epiphany (Orthodox) ნათლისღება19 January 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
March 2027
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Opportunity Mother's Day დედის დღე3 March 2027
Gifting occasion — offer an opt-out from the email if the topic can hurt.
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Opportunity International Women's Day ქალთა საერთაშორისო დღე8 March 2027
Gifting occasion — offer an opt-out from the email if the topic can hurt.
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Opportunity Nowruz (Persian New Year)20 March 2027 – 24 March 2027
The spring new year across the Persianate and Turkic world — a multi-day public holiday, a huge travel and gifting season, and a genuine greeting moment for brands.
Greeting: “Nowruz Mubarak / Novruz bayramınız mübarək”
- Do not treat it as a minor regional date — in these markets it outranks 1 January
- Haft-sin table, spring cleaning and family visits are the native visual language
- Expect a 3–5 day shutdown; in Iran the holiday period runs closer to two weeks
April 2027
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Day off National Unity Day ეროვნული ერთიანობის დღე9 April 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Caution ✝ Good Friday ძველი პარასკევი30 April 2027
Solemn religious observance — keep tone quiet.
May 2027
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Caution ✝ Holy Saturday დიდი შაბათი1 May 2027
Solemn religious observance — keep tone quiet.
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Opportunity ✝ Easter Sunday აღდგომის კვირა2 May 2027
Family and gifting weekend — run the push in the week before.
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Opportunity ✝ Easter Monday აღდგომის ორშაბათი3 May 2027
Family and gifting weekend — run the push in the week before.
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Day off Day of Victory over Fascism ფაშიზმზე გამარჯვების დღე9 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off ✝ Saint Andrew the First-Called Day წმინდა მოციქულის ანდრია პირველწოდებულის საქართველოში შემოსვლის დღე12 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity Independence Day დამოუკიდებლობის დღე26 May 2027
National celebration — greetings land well; check local flag-use rules first.
What not to touch in Georgia
Symbols
- The Russian flag or Soviet nostalgia in any form.
Themes
- Russian-language-first creative, and anything implying Abkhazia or South Ossetia are separate countries.
- Wine and supra traditions handled as kitsch.