🇧🇬 Marketing calendar for Bulgaria
Public-holiday coverage for Bulgaria is complete; the curated marketing notes for this market are still being written.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
Bulgaria at a glance
6,737,997 people · ♂ 49% / ♀ 51% · median age 45.5 · urban 76.7%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Platform policy, not culture, is the binding constraint: Meta and Google reject most sex-positive creative even where it is legal.
Standard category. Avoid implying loneliness as a defect.
Visible representation is expected from consumer brands; performative Pride without substance is the risk.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Skin is fine in context; anything that reads as body-shaming is not.
Never as a punchline or a design flourish. Referencing a festival respectfully is different.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: generic secular-market defaults. Local legal review still wins.
What is coming in Bulgaria
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
May 2026
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Opportunity Summer holidays (school holidays)16 May 2026 – 14 September 2026
School holidays — family travel, daytime audiences shift, and back-to-school demand builds at the end of it.
September 2026
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Opportunity Unification Day Ден на съединението7 September 2026
National celebration — greetings land well; check local flag-use rules first.
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Opportunity Independence Day Ден на независимостта на България22 September 2026
National celebration — greetings land well; check local flag-use rules first.
December 2026
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Opportunity ✝ Christmas Eve Бъдни вечер24 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Christmas Day Рождество Христово25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Second day of Christmas Рождество Христово26 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
January 2027
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Opportunity New Year's Day Нова година1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
March 2027
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Caution Liberation Day Ден на oсвобождението на България от Oсманско робство3 March 2027
Veteran/military date — no promotional framing.
April 2027
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Caution ✝ Good Friday Разпети петък30 April 2027
Solemn religious observance — keep tone quiet.
May 2027
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Opportunity International Workers' Day Ден на труда и на международната работническа солидарност1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Caution ✝ Holy Saturday Велика събота1 May 2027
Solemn religious observance — keep tone quiet.
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Opportunity ✝ Easter Sunday Великден2 May 2027
Family and gifting weekend — run the push in the week before.
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Opportunity ✝ Easter Monday Велики понеделник3 May 2027
Family and gifting weekend — run the push in the week before.
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Day off ✝ Saint George's Day Гергьовден, ден на храбростта и Българската армия6 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off Saints Cyril and Methodius Day Ден на Българската просвета и култура и на славянската писменост24 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Other markets
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